JOVAN unveils a new layerable, mood-boosting, modern Musk Eau de Parfum collection
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Fragrance Enthusiasts, it’s time to MUSK LIKE YOU MEAN IT.
NEW YORK, September 3, 2024 – Renowned for its iconic Musk colognes, JOVAN proudly launches its first innovation since 2017: a modern musk Eau de Parfum collection that brings people together with mood-boosting fragrances designed for layering. This unisex collection celebrates the brand’s expertise in musk, offering trend-forward scents that cater to fragrance enthusiasts who love nostalgia and scent exploration.
JOVAN, a pioneer of musk fragrances during the 1970s, today champions inclusive attraction that resonates with consumers of all ages and generations, with its three scents:
Skin I’m in is a skin-like scent that amplifies your essence; it is “you”, a little louder. This fresh and long-lasting musk Eau de Parfum makes you feel comfortable. Inviting notes of jasmine, black currant, and fresh musk blend seamlessly with your skin, making you feel more “YOU”.
Make Them Talk allows you to express yourself without saying a word. Designed to make you feel confident, its bold olfactive signature features notes of osmanthus, lemon peel, and woody musk with patchouli, ensuring you draw attention wherever you go.
I Want You To Want Me, delivers instant chemistry with its sensual gourmand notes. This flirtatious musk Eau de Parfum, with notes of pink pepper, rose, and musk with cashmeran, makes you feel utterly craveable.
“We are thrilled to introduce this unisex Eau de Parfum collection under JOVAN fragrances,” says Coty Chief Brands Officer, Consumer Beauty, Stefano Curti. “Coty’s dedication to Undefining Beauty and embracing inclusivity aligns seamlessly with JOVAN’s bold and expressive spirit, empowering you to feel confident, forge meaningful connections, and celebrate your individuality,” notes Stefano Curti, Chief Brands Officer, Coty Consumer Beauty.
JOVAN’s new fragrance collection stands out in its vibrant, fluorescent gradient packaging that reflects the playfulness of the new scents. Each fragrance is housed in clean, simple glass bottles, accented with the signature JOVAN orange cap—a color as bold as the brand itself.
Product range includes:
Skin I’m In: $19.99 50ml, $24.99 100ml
Make Them Talk: $19.99 50ml, $24.99 100ml
I Want You to Want Me: $19.99 50ml, $29.99 100ml
Available September, 2024
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
ABOUT JOVAN
JOVAN has been bringing people together since 1972. At its core, Jovan has always been about attraction and freedom. Jovan’s unique olfactive signature is inspired by musk. Jovan fragrances are formulated to work with your body’s chemistry to create a scent that’s irresistible and uniquely YOU.
Source: Coty Inc.
For more information, please contact:
Greer Goldberg